SPECIAL EVENT
AI Three Years On: What's Real, What's Working, What's Next?
Three years on from AI going mainstream, most agencies are actively using it, but are they maximising its potential and staying ahead of what's next?
This event is designed as a practical, candid summer briefing for agency leaders: no hype, no theory, just real-world insight on what's working and where the opportunity lies.
The evening will combine the usual relaxed Pimento 6pm Club networking format with an extended panel discussion, giving attendees the opportunity to connect with fellow agency leaders, new business specialists and brand-side decision makers in an informal setting.
In Partnership With
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MEET THE PANEL
ROBIN BONN
AGENCY TRANSFORMATION CONSULTANT, AUTHOR OF 'MARKET OF ONE' & HOST OF THE IMMORTAL LIFE OF AGENCIES PODCAST
Robin is CEO of Co:definery, the specialist consultancy that helps agencies sharpen their positioning and transform their business models, based on the liberating truth that the agency market isn’t oversupplied, it’s just under-differentiated.
Over the past decade, Robin has advised nearly 150 agencies worldwide – from ambitious independents, to networks like AKQA and McCann. He supports leaders who choose not to compete on price, but instead want to define their space, evolve how they operate and sell their work at a premium.
He's also the author of the international bestselling book ‘Market of One’, a Marketing Week columnist and hosts ‘The Immortal Life of Agencies’ podcast.
LIVIA BERNARDINI
CEO,
SPEAKER,
MODERATOR
SPEAKER,
MODERATOR
Livia is a CEO and strategist who has worked globally across multiple continents, advising and leading transformation for some of the world’s most recognised brands. She is widely known for applying strong intuition in complex, high stakes decision making environments alongside data, analytics and AI.
She guest lectures on intuition and judgement at Hult International Business School, is in conversation with University College London, and has run intuition workshops with organisations including Dyson, Virgin Experiences, Dr. Martens and Jaja Finance, with several further collaborations in discussion. She is currently also in conversation with Cannes Lions Learning to co-produce learning modules on intuition in leadership.
EMMA WHARTON-LOVE
CO-FOUNDER & CEO
of SPARK AI
Emma is CEO and co-founder of Spark AI, a transformation partner to creative agencies and brand teams building organisation-wide AI capability. Spark helps teams move beyond fragmented experimentation to structured adoption that connects to commercial outcomes. Spark has worked with 70+ agencies and brand teams, is backed by Innovate UK and the team teaches AI in business at Oxford Saïd Business School, published #1 bestseller Shift – AI for Agencies, and produces The Spark Report – the UK's leading study of AI adoption across agencies.
Before Spark, Emma focussed her career on shaping the future of work, leading significant change programmes, hybrid working initiatives and policy development for the UK Parliament and Government, while also advising private-sector companies, innovative AI start-ups and serving as a NED for an NHS Mental Health Trust.
NIKKI HOWLEY
GLOBAL INDUSTRY LEAD - MEDIA & CREATIVE at DROPBOX
Nikki Howley, Industry Solutions Lead at Dropbox, is a marketing and creative technology leader with more than two decades of experience spanning agencies, Big Tech, startups and AI-powered SaaS.
Having held roles at Smartly, Google/YouTube and leading digital agencies, she specialises in helping brands and creative teams harness emerging technologies, data and AI to unlock new creative and business opportunities.
Passionate about protecting creative craft while enabling scale, Nikki focusses on helping organisations navigate the evolving role of creativity in the AI era.
GREG CAPLAN
CO-FOUNDER & CEO
of DOVETAIL
of DOVETAIL
Greg Caplan is the co-founder of Dovetail, London's leading IT partner for creative, advertising and marketing agencies. Greg himself was a founder of both Clear, a VFX company, and Final Cut, a creative editorial house, where he led the company's expansion into the US — at the time the first UK post-production business to do so. That hands-on experience of running and scaling creative businesses gives Greg, and Dovetail, a perspective on agency IT that goes well beyond the technical.
At this session, Greg will bring a practical, agency-side perspective on how AI is genuinely changing the way creative businesses operate — and what leaders need to get right to make it work for them, not against them.
ABOUT DOVETAIL
Dovetail supports over 50 London-based agencies and creative businesses, with clients including Uncommon Creative Studio, Ace of Hearts, Quiet Storm, Isobel, RPM, Initials, Kindred, Partizan, tenthree and many more. With a 30-strong team spanning networking, cloud platforms, cyber security, automation and AI - Dovetail handles the full IT picture so agencies can focus on their clients and their work.
AI sits at the heart of Dovetail's current offer. The team helps agencies evaluate, configure, implement and integrate AI tools safely into their tech stacks, with a particular focus on workflow automation, data governance, compliance and strategic planning.
ABOUT DROPBOX
Dropbox helps media, creative and production teams organise, search, review, share and secure rich media content at scale. Built for modern creative workflows, Dropbox supports large video, audio, RAW, PSD and CAD files with fast sync performance, AI-powered search, and seamless collaboration across teams and tools.
With solutions including Dropbox Replay, Dropbox Sign and Dropbox AI, creative organisations can centralise collaboration, accelerate approvals, protect sensitive content and reduce friction across the entire content lifecycle.
ABOUT PIMENTO
Pimento is the UK's leading Independent marketing agency network, with over 190 agencies and consultancy members, who in turn employ more than 6,500 experts.
To keep ahead of the ever-changing marketing world, we are always on the lookout for Independent agencies and consultants that can bring something new to our membership.
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