Pimento 6pm Club Special Event

IMPORTANT FOOTBALL ANNOUNCEMENT

Yes, we will be showing the football.

180 Studios have a 9m wide screen so join us for the panel,
and stay for the World Cup game and networking.

We will be providing drinks and light food.

SPECIAL EVENT
AI Three Years On: What's Real, What's Working, What's Next?

Three years on from AI going mainstream, most agencies are actively using it, but are they maximising its potential and staying ahead of what's next?

This event is designed as a practical, candid summer briefing for agency leaders: no hype, no theory, just real-world insight on what's working and where the opportunity lies.

The evening will combine the usual relaxed Pimento 6pm Club networking format with an extended panel discussion, giving attendees the opportunity to connect with fellow agency leaders, new business specialists and brand-side decision makers in an informal setting.

In Partnership With

Wednesday 1st July 2026

3:30pm – Arrival and welcome drink

3:45pm – Panel discussion

4:35pm – Audience Q&A

5:00pm – World Cup Football with drinks and light food

6:45pm – Networking

8:30pm – Close

180 Studios, 180 Strand, London WC2R 1EA

Please note, by registering for this event, you will be automatically added to our mailing list to receive our regular communications.

Please let us know if you can't make it to the event for any reason.

If you're planning to bring a guest, kindly check with us first so we can accommodate them.

Please remember as a point of etiquette these events are about connections and collaborations so please avoid any overt sales pitches during the event.

MEET THE PANEL

ROBIN BONN

AGENCY TRANSFORMATION CONSULTANT, AUTHOR OF 'MARKET OF ONE' & HOST OF THE IMMORTAL LIFE OF AGENCIES PODCAST

Robin is CEO of Co:definery, the specialist consultancy that helps agencies sharpen their positioning and transform their business models, based on the liberating truth that the agency market isn’t oversupplied, it’s just under-differentiated.

Over the past decade, Robin has advised nearly 150 agencies worldwide – from ambitious independents, to networks like AKQA and McCann. He supports leaders who choose not to compete on price, but instead want to define their space, evolve how they operate and sell their work at a premium.

He's also the author of the international bestselling book ‘Market of One’, a Marketing Week columnist and hosts ‘The Immortal Life of Agencies’ podcast.

LIVIA BERNARDINI

CEO,
SPEAKER,
MODERATOR

Livia is a CEO and strategist who has worked globally across multiple continents, advising and leading transformation for some of the world’s most recognised brands. She is widely known for applying strong intuition in complex, high stakes decision making environments alongside data, analytics and AI.

She guest lectures on intuition and judgement at Hult International Business School, is in conversation with University College London, and has run intuition workshops with organisations including Dyson, Virgin Experiences, Dr. Martens and Jaja Finance, with several further collaborations in discussion. She is currently also in conversation with Cannes Lions Learning to co-produce learning modules on intuition in leadership.

JULES LOVE

CO-FOUNDER
of SPARK AI

Jules Love is one of the leading experts on generative AI in the creative sector. He is the co-founder of Spark AI, a UK-based training, coaching and consulting company that helps agencies and marketing teams make sense of generative AI, and is author of the bestselling book Shift - AI for Agencies, published by Rethink Press.

Since launching in 2024, Spark has grown to a team of twelve and worked with more than sixty creative businesses, from independent branding studios to networked agencies and global in-house teams. Spark’s 12-week AI Accelerator programme is the most comprehensive AI transformation programme for agencies anywhere.

Before starting Spark, Jules worked at Accenture for 9 years, advising marketing teams for blue-chip clients. He then spent fifteen years as an advertising photographer, collaborating with top agencies and shooting campaigns around the world.

Today, he brings that creative and commercial experience together with a deep understanding of AI. He has studied Applied Generative AI at MIT, teaches AI Strategy at Oxford University’s Said Business School, and has been named one of BIMA’s 100 most influential people in digital and tech.

NIKKI HOWLEY

GLOBAL INDUSTRY LEAD – MEDIA & CREATIVE at DROPBOX

Nikki Howley, Industry Solutions Lead at Dropbox, is a marketing and creative technology leader with more than two decades of experience spanning agencies, Big Tech, startups and AI-powered SaaS.

Having held roles at Smartly, Google/YouTube and leading digital agencies, she specialises in helping brands and creative teams harness emerging technologies, data and AI to unlock new creative and business opportunities.

Passionate about protecting creative craft while enabling scale, Nikki focusses on helping organisations navigate the evolving role of creativity in the AI era.

GREG CAPLAN

CO-FOUNDER & CEO
of DOVETAIL

Greg Caplan is Co-Founder and CEO of Dovetail, where he helps creative, advertising and marketing agencies make technology, Cybersecurity and AI work in practice. At Dovetail, he focusses on turning new tools into real operational and commercial advantage – supporting agencies as they improve delivery, adopt AI responsibly and navigate change with confidence. – supporting agencies as they improve delivery, adopt AI responsibly and navigate change with confidence.

Greg brings a strong agency-side perspective shaped by his experience running creative businesses, but his work today is centred on Dovetail and the challenges agencies are facing now. That combination of practical leadership and hands-on understanding helps him bridge the gap between technical possibility and what teams can actually use.

At this session, Greg will bring a practical, agency-side perspective on how AI is genuinely changing the way creative businesses operate – and what leaders need to get right to make it work for them, not against them.

ABOUT DOVETAIL

Dovetail supports over 50 London-based agencies and creative businesses, with clients including Uncommon Creative Studio, Ace of Hearts, Quiet Storm, Isobel, RPM, Initials, Kindred, Partizan, tenthree and many more. With a 30-strong team spanning networking, cloud platforms, cyber security, automation and AI - Dovetail handles the full IT picture so agencies can focus on their clients and their work.

AI sits at the heart of Dovetail's current offer. The team helps agencies evaluate, configure, implement and integrate AI tools safely into their tech stacks, with a particular focus on workflow automation, data governance, compliance and strategic planning.

Find out more

ABOUT DROPBOX

Dropbox helps media, creative and production teams organise, search, review, share and secure rich media content at scale. Built for modern creative workflows, Dropbox supports large video, audio, RAW, PSD and CAD files with fast sync performance, AI-powered search, and seamless collaboration across teams and tools.

With solutions including Dropbox Replay, Dropbox Sign and Dropbox AI, creative organisations can centralise collaboration, accelerate approvals, protect sensitive content and reduce friction across the entire content lifecycle.

Learn more

ABOUT PIMENTO

Pimento is the UK's leading Independent marketing agency network, with over 190 agencies and consultancy members, who in turn employ more than 6,500 experts.

To keep ahead of the ever-changing marketing world, we are always on the lookout for Independent agencies and consultants that can bring something new to our membership.